01Case study
OURA
A resource hub for OURA Ring built on HubSpot.
- Role
- Front-End Dev
- Agency
- MERGE
- Platform
- HubSpot
- Year
- 2026
02Overview
Building a better way to explore OURA.
OURA needed a content-driven resource hub to help educate and inspire their growing community. MERGE designed and built a new experience on HubSpot, and I was responsible for front-end development - bringing the design to life and ensuring a performant, accessible, and scalable implementation.
03The experience
04Development
Driven by HubDB.
I built the Resource Hub as a custom HubSpot CMS theme that gave OURA a library that behaves consistently everywhere and kept authors from having to make layout decisions they shouldn't have to make. The hub runs on a single coded template where one file renders the main listings, six filtered category views, and two distinct article detail layouts.
Every resource page is generated dynamically from a HubDB table, so publishing a new resource means filling in a row or adding content to specified fields, not building a page from scratch. The listing merges that table with the blog into one unified, date-sorted feed, so new content surfaces automatically.
05Let's work together
Have a project in mind?
I'm always open to new opportunities, interesting projects, or just some good conversation.